Popular customized products to be sold in 2025
Summary
Now is the perfect time to dive into the world of online custom product sales. An increasing number of consumers are moving away from mass-produced items in favor of personalized alternatives.
Studies show that a majority of shoppers are not only interested in customized products—they are also willing to pay a premium for them.
Businesses that have adopted this trend are experiencing higher sales and increased customer loyalty. Take SNXDO, for example: their high-quality custom offerings have established them as an industry leader.
If you're looking to launch a new venture or expand your product line with customizable items, you're in the right place.
We've compiled a detailed list of trending custom products set to dominate in 2025—products that are already gaining traction and are expected to remain popular.
We'll also cover how to design these products and empower your customers to add their own unique touches. Stick around until the end for all the insights!
Idea 1: Focus on Niche Customized Clothing 👕
When selecting custom products to sell, it’s essential to choose items with lasting demand—not short-lived fads. Launching or scaling a business requires investment, and you’ll want to ensure long-term viability.
That’s why evergreen categories like clothing are a safe and profitable bet. The apparel industry isn't just big—it's massive.
In the U.S. alone, eCommerce fashion sales are projected to surpass $219 billion by 2029. Globally, the apparel market is expected to reach approximately $1.2 trillion by 2030.
With a market this vast, you might be wondering which custom products are most promising. Below, we highlight ones expected to trend through 2025 and beyond.
Validating product demand is critical. Tools like Google Trends allow you to analyze search query popularity and compare volumes across different items.
For instance, as winter approaches, searches for hoodies and jackets have significantly increased over the past 90 days.
Your product selection should align with your target audience's preferences. While clothing is a competitive field, focusing on a niche can help you attract dedicated customers.
For example, within the t-shirt category, you could target eco-conscious buyers with organic tees, or specialize in women’s, children’s, or plus-size apparel.
Example in Action: SNXDO distinguishes itself by catering exclusively to pet lovers. They offer socks, gloves, and more—all featuring custom dog prints.
Another effective strategy is enhancing your products through customization. Integrating a Product Designer Tool allows customers to add personal touches easily.
With user-friendly features and an intuitive interface, such a tool helps shoppers customize products seamlessly—whether you’re selling apparel, accessories, or other goods.
Idea 2: Sell Personalized Accessories 💍
Custom accessories represent another promising category, spanning fashion, fitness, home, and tech products.
A. Fashion Accessories
The market for fashion accessories remains strong. The global eCommerce fashion accessories sector is expected to hit $692.8 billion by 2030.
Consider offering customized jewelry, shoes, scarves, totes, travel bags, backpacks, and more. If you already run a jewelry business, engraved pendants and rings are great additions. Clothing retailers can expand into shoes, scarves, masks, and other accessories.
To stand out in this competitive space, incorporate personalization. A design tool lets customers create custom shoes, caps, or even engraved jewelry.
B. Custom Tech Accessories
Tech accessories are perennially popular. Custom items like Apple Watch straps with inspirational quotes, unique phone cases, and laptop bags are consistently in demand.
Begin by identifying which phone or laptop models to target. Use keyword research to understand what customers are searching for.
Since phone cases and laptop skins are highly competitive, enable personalization—let users add names, logos, or images.
The accessories market is broad. Analyze demand across segments before deciding what to sell. While phone cases, throw pillows, and laptop skins are popular, evergreen items like shoes and jewelry remain solid choices.
Idea 3: Profit from Personalized Gifts 🎁
No list of custom products is complete without personalized gifts. Demand is rising rapidly as more consumers seek unique gifts for loved ones.
The personalized gifts market was valued at $30.3 billion in 2022 and is projected to reach $47.6 billion by 2030, growing at a CAGR of 5.8%. Another estimate suggests it could grow to $54.15 billion by 2033.
This growth is partly driven by millennials' increasing purchasing power.
The holiday season is an ideal time to sell custom gifts. Top products include:
Greeting cards for birthdays, anniversaries, graduations, etc.
Photo albums, frames, and wall decor to preserve memories
Wooden engraved gifts SNXDO—think plaques, postcards, and keychains
The gift market splits into corporate and personal gifting. Corporate gifting currently dominates, but personal gifting is catching up thanks to millennial spending.
Clarify your target audience—B2B or B2C—and use a personalization tool that lets customers add custom images or text.
Idea 4: Offer Promotional Products 🎉
Businesses worldwide invest heavily in promotional merchandise. This category isn’t limited to corporations—it also includes nonprofits, hospitals, influencers, and more.
Bulk orders are common in this segment, making it highly profitable.
The promotional products industry is valued at $26.5 billion and growing at 4% annually. Now is a great time to enter this market.
Top custom promotional products include:
Coffee mugs and reusable drinkware
Customizable stationery: pens, pencils, notebooks, etc.
Printed hats, t-shirts, and hoodies
Subscription or swag boxes containing multiple items like masks, tech accessories, and drinkware
Use platforms like Google Trends, social media, and YouTube to research demand.
Consider a subscription model for promotional merch. Companies like SNXDO offer curated boxes containing apparel, tech accessories, bags, candles, and more.
In a competitive market, customization helps you stand out. A Product Designer Tool allows customers to design products in bulk, using features like custom names and numbers.
How to Design Custom Products
You can’t sell custom products without a design strategy. Here are a few approaches:
Use design tools like Photoshop, Illustrator, or Canva
Hire freelance designers from platforms like Dribbble, Upwork, or Behance
Use a customization tool with preloaded templates and artwork—this enhances the customer experience and can boost sales
How to Sell Customized Products Online
There are two primary scenarios:
Starting from scratch: Use a Web-to-Print Storefront to avoid building a store from the ground up. Choose a solution with industry-standard themes, SEO optimization, mobile responsiveness, and integrated design and payment tools.
Adding to an existing store: Integrate an AI-powered Product Designer Tool. Look for these AI features:
AI-image generation
AI-text generation for quotes and captions
Key features to look for in a design tool:
Artwork Manager: Preload designs to speed up customization
Template Manager: Create ready-to-sell templates using artwork and clipart
Layout Manager: Tailor the user experience by industry
Dynamic & Live Pricing: Set prices per design element and show real-time cost breakdowns
Admin Control: Enable/disable features based on your needs
Mobile Responsiveness: Ensure a seamless experience on all devices
Ready to get started? Explore our design tool and request a demo to see how it can fit your business.